The first website is a pro gun website. The National Rifle Association
The NRA is one of the biggest gun memberships, it provides gun insurance and updates the members with gun related news. The site itself is carefully constructed to be completely pro gun. Currently the sites Main feature is a trailer for a documentary about a soldier turned cop. In the trailer the depiction of guns is that they are very cool. this is achieved through flattering camera angles, the cop (Joseph Collins) is portrayed as a modern hero and at the same time an everyday guy. in the trailer it goes onto state that Jo realised that "war is every were" when a certain life changing experience happened to him. This trailers affect on a passive audience member would tell them that guns are good and that you NEED to protect your family, and that owning a gun is the solution. Jo in the trailer emphasises the fact that guns are essential due to war being everywhere. This instills fear in the audience and is very controlling especially in America, as the Mass media creates fear everyday in the states that people listen to ,often without question.
The NRA site is a business and it is in their best interests to sell memberships. The NRA can afford marketing other than what is on the website , such as TV adds, Billboards and other forms of advertising, this spreads their exposure allowing Americans to be constantly exposed to this pro gun image and making it more likely for them to think its normal.
The second website is a small web page just listing some facts about guns. The statistics include anotations from the Author giving further information and explaining the cause of some of the statistics
"Every 10 seconds a gun is made in America.
That's 3,153,600 guns per
year, of all types for those of you without a calculator.That probably
includes arms made for the military. "
year, of all types for those of you without a calculator.That probably
includes arms made for the military. "
As the Anti gun people have a self entitlement and moral high ground it is in their best interest to read between the lines and not rely on just a statistic. What the author has done here is express his/her knowledge by adding an educated opinion to the statistics. this would appeal to anti gun people as they consider themselves to be active audiences with their own opinions, and not like the people who are brainwashed by sites like the NRA
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